Google’s digital ad network declared an illegal monopoly, joining its search engine in penalty box

Google has been branded an abusive monopolist by a federal judge for the second time in less than a year, this time for illegally exploiting some of its online marketing technology to boost the profits fueling an internet empire currently worth $1.8 trillion.

The ruling issued Thursday by U.S. District Judge Leonie Brinkema in Virginia comes on the heels of a separate decision in August that concluded Google’s namesake search engine has been illegally leveraging its dominance to stifle competition and innovation.

Google operates illegal ad monopolies that ‘substantially harmed’ customers, judge rules

Google operates illegal monopolies over two separate markets related to digital advertising technology, a federal judge ruled on Thursday – dealing the Big Tech giant another historic antitrust loss that could result in a breakup of its online empire.

The bombshell ruling by US Judge Leonie Brinkema in the Eastern District of Virginia determined that Google violated the Sherman Act by dominating the online publisher ad server market and the ad-exchange market that connects ad buyers to sellers.

Google’s ad dominance at the centre of its next big antitrust showdown

Google is heading for the next showdown in a concerted international antitrust campaign to break the tech giant’s decades-long dominance of the digital advertising market, this time with the future of its $20bn ad tech business at stake. Fresh from its antitrust victory against Google over online search, the US Department of Justice will once again face its parent company Alphabet in court next week over allegations it exerts monopolistic control of digital advertising.

How Google's huge defeat in antitrust case could change how you search the internet

In the most significant legal ruling against a major technology giant in more than two decades, a federal judge says Google illegally monopolized online search and advertising by paying companies like Apple and Samsung billions of dollars a year to install Google as the default search engine on smartphones and web browsers.

AI Could Make the Google Court Decision Moot

In a decision by the District Court of the U.S. District of Columbia, Google has been found guilty of monopolizing its leadership in online search by its exclusive deals with browser providers. These deals, the court says, entrenched a position it had won by being the best search engine, keeping competitors from being able to challenge its position. The decision relies on the fact that very few people take advantage of the ability to change their default browser search engines.